ABOUT US
Style is a way to say who you are without having to speak.
From multiple design background (fashion making, product design, furniture design, architecture) and countries (Vietnam, Indonesia, Taiwan), LOVADOVA team brings you a casual fashion concept with various collections in terms of materials and designs. We started early 2013 in Vietnam, and end of 2013 in Indonesia. We believe designs can be realized in many forms of product (including fashion), because basically design thinking shares the same root.
OUR SUSTAINABILITY CHOICE
Due to the nature of ‘fast fashion’ itself, production is fast,
responsive to immediate trends and enormous in scale.
Every day, huge amounts of fabric are deemed unusable by brands for reasons such as incorrect or oversupply of fabric.
Last minute changes in production schedules or the sheer need to switch to a new product or colour based purely on changing trends.
This fabric becomes what we know as REMNANT FABRIC, or end-of-roll fabric and it is sold on to a local supply industry, bought and used, rather than wasted or dumped into a landfill.
Defined, Remnant fabric is left-over, unused or unwanted rolls of fabric in its original condition.
Lovadova purchases what is available and in the right quantity and color to use for our collections. Some would call this a limitation, but we call it exclusive. Originally, we head to our suppliers to buy what is there, in the colors and amount that is available. Sometimes it might be 5 rolls, and sometimes it’s just one. To reduce the carbon footprint, we prefer online booking, at the same time, we can provide customers with reasonable prices.
We work our designs into what fabric we can find, and plan out collections to showcase exclusive pieces. Matching our values around overproduction and overconsumption, working with a small supply of fabric means we produce directly against demand.
We know our fabric has limitations, especially concerning its exact origin, footprint and impact. We choose remnant fabric because not only are we supporting a local supply industry, we are using an existing product rather than creating demand for the production of more fabric. It already exists, so we believe in using it to do what we do.
ETHICAL WORKING CONDITION
Fair & Safe Employment is the Responsibility of Every Company.
We offer all our sewing staff moms a 9-hour workday that includes 1-hour lunch, a 6-day work week, standard wages (not sweatshop), accrued annual leave plus paid national holidays, illness and personal leave, as well as maternity leave.
“Ethical and sustainable fashion is not a product. It’s a practice. It’s a movement. Everyone is invited to participate. There’s no obligation to buy, and you can get started right now. Today.”
Elizabeth L. Cline
